At the February Freemium Meetup Dell gave two very insightful presentations about entrepreneurial funding and SaaS integrations with Dell. Jason St. Peter spoke about the Dell Innovators Credit Fund and the benefits for entrepreneurs to participate. Brian Anderson gave his insights about SaaS and explained how to create and deploy successful go-to-market partner models.
Dell Innovators Credit Fund
For entrepreneurs who are in charge of a rapid growing company and need additional funding to help growth, the Dell Innovators Credit Fund could be a solution. Jason St. Peter presented the opportunities to the Freemium Meetup Audience. The Dell Innovators Credit Fund is designed to help startups by providing credit, equipment and consultation. The fund was the brainchild of Ingrid Vanderveldt, a serial entrepreneur and Dell’s first entrepreneur-in-residence.
The Program is not a contest but a loan fund. It provides up to $100M to help entrepreneurs get the financial and scalable technology resources that they need to encourage innovation, bolster the speed-to-market and help with job creation. According to Jason, Dell’s Financial Services helps angel- and venture-backed companies obtain up to an additional ten percent funding. The funding comes with accelerated and limited credit terms. Additional financing is also possible. If you are a self-founded business then Dell has some other offerings for you. Actually, they are expanding their Entrepreneur-in-Residence community which already has lots of features, e.g. instructional videos, e-learning, advice from experts, etc. Dell aspires to be the number one technology provider in the entrepreneurial space.
Dell Software: End-to-End solutions
Brian Anderson
Dell Global Business Development Executive, Brian Anderson, spoke about how Dell’s vision has helped multiple Software-as-a-Service companies identify, create and deploy successful go-to-market partner models. He shared principles of indirect cloud services and highlighted Kachingle’s bundling model because he believes bundling is the future of SaaS.
Software: From Linear to Circular
Dell’s Software solutions are always End-to-End. The solutions are also an indirect model since they are available pre-cloud and in cloud. The historical way of software deployment was linear –investigate, acquire, use and retire the software. This was completely vendor driven. Errors, breaks, fixes are not documented, usage was not tracked and everything was in the hands of the vendor, including hardware and servers.
Today with SaaS it is a complete cycle. The vendor must continue innovating and evolving the product because the product is in use. And everything from the beginning experience to usage is all user-centric.
Boomi: AtomSphere: Trust and Suggest
Dell has its own platform for connecting to the cloud–Boomi. Boomi AtomSphere is the platform for cloud integration with on-premises applications. AtomSphere enables customers to design cloud-based integration processes called Atoms and transfer data between the cloud and the on-premise applications. An Atom is defined as what is necessary for an integration. Dell Boomi supports over one million middleware integration operations, and each operation may have anything from one connection of two disparate apps to two hundred connections. Dell Boomi proudly showcases their ability to support data integration via their live uptime website at trust.boomi.com
Boomi Suggest is the industry’s first and only suggestion wizard for data mapping. This feature allows customers to tap into the knowledge of an entire user community. Boomi Suggest learns which previous integration connections will work and abandons the ones that don’t work.
Applications supported by AtomSphere come from all sizes of companies. Currently, Dell Boomi’s customers include Salesforce.com, Pardot, Conga, and Cloud Analytics.
Want to learn more about the Freemium Business Model for your business?
If you are in the Bay Area, join our monthly Freemium SF Bay Area Meetup for a chance to hear world-class speakers and make networking connections! If you can’t make it, you can always catch the summary, video and presentations.
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