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Lincoln Murphy
One of the most recognized expert in the Freemium Space is Lincoln Murphy. He shares in his book “The Reality of Freemium in SaaS” his insights about the Freemium Business Model. He also writes about it on his blog. He is also a former speaker of our Freemium Meetup and we took the chance to ask him a few questions about Freemium.
Consumers make decisions unconsciously and automatically, according to Robert Cialdini’s book “Influence: The Psychology of Persuasion”. His Six Principles of Influence is about the mental processes that drive consumers to engage with services.
Cynthia Typaldos, Founder of Kachingle, describes how Kachingle bundling can help make money for Freemium applications.
Doug Caviness
The head of SaaS Solutions at cleverbridge, Doug Caviness, gave us an exclusive interview of his insights about “Freemium as a Business Model”.
Our goal is to expand, illuminate, educate and foster relationships in the Freemium / Premium Marketing arena.
You can access the panelists’s presentations and full video from this Freemium SF Bay Area Meetup. Just click on the links to read or listen to anything, anytime.
A big thank you to out sponsors cleverbride & Atlassian!
Speaker:
The 10th Freemium Meetup was held in San Francisco. More than 70 members of our Freemium group showed up. Doug Caviness of cleverbridge and Daniel Freeman of Atlassian presented their insights about Freemium. The event was sponsored by cleverbride, Atlassian and Kachingle.
The January, the Freemium SF Bay Area Meetup took place in San Francisco at Atlassian Software – San Francisco Office. Kachingle’s founder and CEO, Cynthia Typaldos, was again the moderator. » Read more
Using Freemium as a Business Model companies give away a very basic version of their product. If the customers wants more, they have to pay for the premium version.
Many companies use their Premium users as evangelists convert their Freemium ones.
January’s Freemium SF Bay Meetup is to be held at Atlassian Software’s office in San Francisco.
The speakers are Daniel Freeman of Atlassian, Doug Caviness of cleverbridge, and Martin Westhead of Glam Media. They will share their knowledge of marketing and monetization, and the telling of their own personal relationships with Freemium.
The Freemium Meetup in the Bay Area