1	My Career is MY Business Career Management in the era of globalization Cynthia Typaldos [cynthia-typaldos.blogspot.com] [typaldos-expertise.blogspot.com] May 5, 2004 prepared for the SVPMA www.svpma.org Slightly updated 9/13/04
2	Career Management in the era of globalization This presentation is at www.resumeblog.com: click on “presentation” The web version has live links The ResumeBlog Core Team Cynthia Typaldos [cynthia-typaldos.blogspot.com] Radi Shourbaji [radi-shourbaji.blogspot.com] Sachin Gangupantula [sachin-gangupantula-blogspot.com] Rob Walikis [robert-walikis.blogspot.com]
3	"Internet and Related Technologies" Internet and Related Technologies Empower groups Create worldwide visibility Enable finding the best Business changes Global Project-based Employees more of a burden than an asset All of the best people for a project by do not work at the company (“open innovation”) Commoditization of Knowledge Workers
4	History of Human Communication Tools Speech Writing Alphabet Printing Phone/Telegraph Broadcast Internet
5	What is Social Software?
6	The 12 Principles of Civilization
7	How has the job market changed? Professionals no longer have unwritten lifetime employment agreements with companies No loyalty from companies has generated no loyalty from professionals Rapid market changes require companies to be extremely flexible on hiring/ firing/ contracting/ outsourcing. Pensions are vanishing Hi-tech recession has led many professionals to think of themselves are their own “business” – sometimes they work for a company, sometimes they do contract work, sometimes both and sometimes neither Professionals identify more with their profession than with a company
8	The Internet enables professionals to encounter each other across geographical boundaries across company boundaries in regular and constant communications and develop hundreds of working acquaintances to find the best professionals to work with and make contact based on online reputations (everyone has one now, “absence of presence”) thru online communities, blogs, and Googling to gain access to professionals that used to be isolated and hidden inside a corporate structure
9	Before Google… Finding the right person for the right job was difficult But today you still can’t be found if you don’t have a searchable internet presence Hearsay (references) were a proxy for what can you do (and what have you done) But blogs, portfolios, speaking engagements, articles, whitepapers, and other reference links tell this even more directly
10	We are in the midst of the commodization of knowledge work Large worldwide educated workforce that can work virtually (outsourcing) Internet and digitization of information
11	We are in the midst of the commodization of knowledge work As a knowledge worker, how do you address this? Make yourself easy to find with high visibility Manage your online reputation Develop a specific, deep expertise Be adept at working virtually both alone and with teams
12	Example: Innocentive
13	Example: Innocentive
14	Example: Innocentive
15	Example: Top Teams can be virtual
16	“Outsourcing” disappears when… Open Innovation Model There is a “best” person for a job, task, assignment, etc. That person can differentiate him/herself as having the best unique skills and experience That person can easily be found That person can work virtually Pay is then based on experience NOT hours worked Use your internet visiblity to Be found (“hang out your shingle”) Define your experience and skills Differentiate yourself Present your career (e.g. ResumeBlogs are not just for the unemployed!)
17	The Rise of Professional Guilds Knowledge Professionals could not organize before because they were geographically and company dispersed Contrast this to the typical labor union: Large numbers of people work in one factory Job requirements are similar across companies and regions
18	What is the purpose of these new professional guilds? Extend professional network by one or two orders of magnitude, this helps in Job and project seeking & hiring Coming together to create virtual teams that do consulting/contracting Sharing of “best practices” and other knowledge Build professional reputation – no longer confined to the small set of work associates Band together for group services, e.g. health insurance
19	ProfGuilds’ Services Job Postings Member Database (thru ResumeBlogs) Member Visibility & Reputation (thru ResumeBlogs) Experience in working completely virtually (volunteers) Team-based Consulting (coming) Services Barter among members (using “guilders”, our new form of currency)
20	Knowledge Worker Professional Guilds (ProfGuilds) Extension of the SPM eGroup, a successful career niche (software marketing) website for jobs & networking. Started to fill a real need for a client. [www.profguilds.com] Careers are now a sequence of projects, not an series of upward promotions thru a hierarchical organization Leverages the new reality for workers – you are your own business, sometimes an employee, sometimes a consultant – and a key factor to success is development and visibility of a career-based identity and reputation 5 current guilds Software Marketing ProfGuild Software Engineering ProfGuild Software Sales ProfGuild Software ProfGuild-India More coming…
21	Who is Cynthia?
22	Google now defines who you are!
23	Google defines who you are! Get Visible! ResumeBlog™ regular blog(s) website postings in discussion boards (many of which create RSS feeds) talks and presentations (e.g this one) articles you have written articles about you, your company, your ideas quotes in the press and other sites presence on the “about” section in various organizations and companies ? more ? What about “Absence of Presence”?
24	Why are blogs a good mechanism to use to “hang out your shingle”? Designed to be shared (group blogs or comments) Searched by search engines Trivial to create and ugh, maintain (unlike a website) More blogs because they are easier to create and maintain therefore: Colleagues will link to your blog You will link to blogs of colleagues Links are the lifeblood of the internet and fuel the search engines (sardine-effect) Lots of clever add-on open-source, open-service tools for blogs Further realization of the “self-service” century Remember the secretary and stenographer? Finding the right person for a job is now something a hiring manager or a talent scout can do…you don’t need an enormous rolodex and 20 years of glad-handing
25	ResumeBlogs give you control of your career profile!
26	Sticking Together makes it easier to be found!
27	[social software] search results in 23 links (2 examples)
28	ResumeBlog Feedback
29	ResumeBlog Content Tips See my regular blog at www.typaldos.blogspot.com Look for the two postings about our conversations with the Microsoft Senior Talent Scout
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31	Additional Information
32	Further Reading on the Rise of Professional Guilds and Open Innovation Free Agents in the OldeWorld: The future of work in Free Agent Nation may look strangely like the past, says MIT's Thomas Malone. Prithee: Art thou ready to join a guild?, Fast Company, May 2001 Retreat of the Firm and the Rise of Guilds: The Employment Relationship in an Age of Virtual Business, by Robert Laubacher and Thomas W. Malone, MIT. This paper appears in Inventing the Organizations of the 21st Century, a volume of articles edited by Professors Malone and Laubacher and their colleague Michael Scott Morton Free Agent Nation, Dan Pink Work in the New Economy: Flexible Labor Markets in Silicon Valley, by Chris Benner, Manuel Castells, Preface The Open-Innovation Model, Henry W. Chesbrough, MIT Sloan Mgmt Review, Spring 2003 Open Innovation: The New Imperative for Creating and Profiting from Technology, by Henry William Chesbrough Open Innovation: Interview with Henry Chesbrough, April 2003, Corante The Future of Work: An 'Apprentice'-style Office?: David Kirkpatrick Get ready to choose your own boss. MIT visionary Tom Malone sees big changes coming to the workplace, FORTUNE 4/14/2004 (see quote on next slide) Can Absence Make a Team Grow Stronger?, HBR, May 1, 2004, Ann Majchrzak, Arvind Malhotra, Jeffrey Stamps, Jessica Lipnack Big-League R&D Gets Its Own eBay, Fortune, April 19, 2004, David Kirkpatrick
33	Prof. Malone on “guilds” “External markets--meaning the rise of outsourcing and offshoring, contract work, consulting, freelancing, and temps--are Malone's third model. He concedes that we all have to do a lot to adapt to this trend. While outsourcing generates tremendous economic efficiencies for the company, it can leave the worker in the lurch. Malone, perhaps idealistically, believes we will see the rise of what he calls "guilds" to provide the good things employers typically provide today--"job security, a place to socialize, a sense of identity, a place to learn." Where could such guilds come from? Unions, perhaps. But temporary help agencies are another example. And Malone says that companies themselves may start to see their own role this way: "Maybe we could come to view a company not as the entity that tells people what to do and how and what products to make, but rather as a home for a community of entrepreneurial, flexible workers who are themselves responsible for figuring out what to do and how to do it, but get many types of support from the company." That actually sounds a lot like Semco, whose sort-of leader, Ricardo Semler, recently published a fascinating book himself, entitled The Seven-Day Weekend: Changing the Way Work Works.”